This company (DNA Dynasty) must burn. First for stealing the logo from The DNA network:

But, more importantly they must burn for doing what they do – from their blog (my highlights):

Dr Y.M Wong, who runs an anti-ageing management practice at Paragon Medical Centre, is a doctor who recommends his patients to DNA Dynasty to complement his treatment. “My patients are put on a stricter programme for disease-prevention if they are discovered to be susceptible to a certain gene,” he said. According to the firm’s flyer, the Genetic Discovery Test can identify up to 33 genetic traits, such as intelligence, emotional quotient (EQ) and entrepreneurship. Some, like businessman Lau, 44, have sent his kids for the Genetic Discovery test to “save money”. He said: “Now I know my one-year-old will be good at business. He has high EQ and leadership skills. “My older child, who’s three, will be good in science and can perform well as an engineer. With this knowledge, I know how to develop their talents without wasting time sending them for different enrichment programmes.”

And burn to the ground….since, in response to this:

Dr Andy Miah, a bioethics lecturer at the University of Paisley in Scotland and the author of Genetically Modified Athletes, told The Times: “By using gene tests for sporting aptitude, children might be dissuaded from sports they enjoy, simply because somebody has decided that they will never be a great performer.”

They answer:

Yet Ms Sally Soo, managing director of DNA Dynasty, remains unfazed. She said: “It’s been proven that Jamaican runners are faster than their counterparts of different nationalities because of their genes. “I believe that a 1-per-cent variation makes a world of difference between two people.”

In lack of words, I’m weeping for the future of responsible medical genetics.