kindness: humanity, compassion, and goodness, regarded as fundamental to the way Africans approach life (MSN Encarta dictionary)
The reason I found out was a commentary in a local news-paper which made a point that resounded well with me: in modern western society, a common belief is that you need to make yourself happy to be able to make others happy, – but in reality it is the other way around.
A traveller through a country would stop at a village and he didn’t have to ask for food or for water. Once he stops, the people give him food, entertain him. That is one aspect of Ubuntu but it will have various aspects. Ubuntu does not mean that people should not address themselves. The question therefore is: Are you going to do so in order to enable the community around you to be able to improve? (Nelson Mandela via Wikipedia)
A truth long known maybe, but forgotten in our self-indulging way of life.
Now, It occurred to me that if self-help coaches and therapists around the western world would use such an ubuntu approach, a lot could potentially change. Life-style advice would be to help others and through these actions achieve personal development.
Business idea then: Ubuntu self-help-others coaching. Get rich helping “lost their way” wealthy people and make the world a better place at the same time. Win-win-win.